Reactors vs actors
Most hitters act. Great hitters react. This article breaks down why forcing mechanics destroys timing — and how elite hitters stay calm, clear, and present in the box.
Hitting is easy
Hitting feels hard when you don’t understand it. But after working with 25,000 hitters, the same truth keeps showing up: when hitters know how to run their own career, the game feels easy. This article breaks down mindset, intent, responsibility, and why every hitter must become the CEO of their swing.
EQ > Mechanics
Emotional control wins more at-bats than mechanical perfection. When a hitter can reset quickly, manage their internal state, and stay connected to their North Star, their swing becomes more consistent, more adjustable, and more repeatable. EQ isn’t soft — it’s the separator at high levels.
the flagpole
Every player has a Flagpole — the four pillars that keep them upright when the game gets heavy: Physical, Mental, Emotional, and Spiritual. When one cracks, the others lean. When one falls, the rest follow. Great hitters stay steady because their Flagpole is built to handle storms, not just calm.
The CEO Hitting blog is where we break down the thinking behind elite offensive performance — from swing analysis and timing to decision-making, confidence, and competing under pressure. These articles are written for hitters, parents, and coaches who want to understand why things work, not just what to copy. You’ll find insights drawn directly from years of professional consulting, private hitting lessons, and work with college and professional players. If you’re new here, start with our core ideas on how to choose the right hitting coach, explore how we approach baseball swing analysis, or learn more about Mike Bard and the principles behind CEO Hitting.